for a moment. If a customer visits your site, they are interested in joining one of your tours. Whether you offer boat, diving, horseback riding, rafting, or city tours your customers will be looking to secure a position with one of your tours. If a call is placed after hours your company will not be able to answer the phone, and an email inquiry will not be promptly responded to. So what are the customer's options? Wait for your response or move on to your competition.