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Why do Tour and Rental Companies Need Video Marketing?

This year videos will become absolutely necessary because search engines, such as Google and Bing, will continue to seek new and interesting material. Short video clips will become more accessible to consumers, and YouTube will keep dominating video search.

Um, cool. So what?

Maybe you haven't noticed, but the internet isn't going away so this is pretty big stuff for your tour or rental company. Contrary to what you might think, videos are actually not expensive to produce (try your smartphone if you're on a budget). ​You may still be thinking, "Thanks, but what's the big deal?" Take a peek at three of the many reasons why video marketing is essential for your tour or rental business:


Videos Build Trust

If a picture is worth a thousand words then a one-minute video is worth 1.8 million words. Sounds like an easy way to communicate with potential customers, right? Yep, absolutely!

Videos are perfect for tour or rental companies because they help instill a sense of trust with your customers. How? Videos build a compelling case for the credibility and exciting adventures your business offers. Plus, videos personalize your excursion business by making it come to life! While there is no substitute for face-to-face communication, videos are a close second at establishing trust and confidence with your customers.

Videos Create Excitement

You’re in the recreation business; you are going to want people to get excited about the entertainment you provide them! Video is a great way to generate buzz about what your company has to offer. By watching a video of all the fun amenities your business provides, customers are free to dream about the great time they will have with you.

Videos Serve as a Call to Action

What is the number one thing you want people searching your service to do? You want to reel them in and make them your customer, of course! So how do you do that? With our online booking system and your videos working together, you have a solid call-to-action and conversion strategy in place. In fact, 64% of consumers are more likely to buy a product after watching a video about it. By offering customers a compelling video, you are instantly creating a call-to-action which, in turn, serves as a way to convert “lookers” into “bookers.”

Guess what? Customers can now make online reservations directly from your YouTube videos. Pretty sweet, right!? We've already had some of our customers receive online bookings through their YouTube videos. If you want to know how we did it, we would love to tell you!

Let's face reality: you are running your rental or tour business in a time where the majority of people research a business online before they contact the company. Videos provide your company an easy channel to appeal to your target audience, build anticipation, and convert potential customers to buyers with our sleek online booking system. Likewise, you can effortlessly build trust in your service. Do you want this for your business? Let's talk! We'd love to give you ideas.

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