If a picture is worth a thousand words then a one-minute video is worth 1.8 million words. Sounds like an easy way to communicate with potential customers, right? Yep, absolutely!
Videos are perfect for tour or rental companies because they help instill a sense of trust with your customers. How? Videos build a compelling case for the credibility and exciting adventures your business offers. Plus, videos personalize your excursion business by making it come to life! While there is no substitute for face-to-face communication, videos are a close second at establishing trust and confidence with your customers.
You’re in the recreation business; you are going to want people to get excited about the entertainment you provide them! Video is a great way to generate buzz about what your company has to offer. By watching a video of all the fun amenities your business provides, customers are free to dream about the great time they will have with you.
What is the number one thing you want people searching your service to do? You want to reel them in and make them your customer, of course! So how do you do that? With our online booking system and your videos working together, you have a solid call-to-action and conversion strategy in place. In fact, 64% of consumers are more likely to buy a product after watching a video about it. By offering customers a compelling video, you are instantly creating a call-to-action which, in turn, serves as a way to convert “lookers” into “bookers.”
Guess what? Customers can now make online reservations directly from your YouTube videos. Pretty sweet, right!? We've already had some of our customers receive online bookings through their YouTube videos. If you want to know how we did it, we would love to tell you!