Absolutely! In addition to the wonderful points mentioned above, it's free advertising for your company. As previously explained, your customers will be able to reserve a product, freely interact with your company on a daily basis, and read reviews from past clients. It's your virtual presence readily available for curious customers (oh, and did we mention that it's free?).
This is a fantastic question! Creating social media pages for your business instills trust in future clients and loyalty from current ones because of the transparency. Consumers love and crave honesty from your business. Interacting with happy or even upset clients on your social page shows the human element of your business. Truly, it does! Even though that sounds overly mushy-gushy, it's vital to differentiating your business from your competitors. These actions let your clients know that they are not simply another shopper passing through your door. They are your customers, and they matter to you.
Pictures, videos, articles, and blogs are all important parts of social media when you own a recreation business. Sure, you can tell your customers about your brand new kayaks or your state of the art campground, but showing them through pictures and videos is even better! Visual elements show customers the experience they are receiving with their money. Stuck on what to share? We have some ideas for you!
Relevant and unique content is key. Giving followers what they want, whether it is beautiful photos, answering frequently asked questions, or interesting tips, will help your recreation business gain and maintain a follower base. In addition, people love free/discounted things. Make special offers only on social media, do drawings, or competitions on social media. Why not giveaway a free 2-hour rental? There are so many possibilities! You just have to be creative!